Businesses with telesales and outbound marketing departments should consider themselves warned by Telephone Preference Service (TPS), that pleading ignorance to its 20-million-strong register won’t wash anymore.
Despite the challenges the TPS has faced in pushing for punishment for businesses who contact people on its ‘do not call’ list, it has finally been able to enjoy a long-awaited victory. Legal history was made when Dorset County Council Trading Standards Service pulled up south-west business, Apple Home Improvements, on making unsolicited telephone calls to TPS-registered numbers and making a ‘persistent nuisance’ of itself to elderly and vulnerable people. The result: a fine to the tune of £36,000.
Another helpful news item from Trading Standards!